My Journey to a Healthier, Smarter Future of Fitness
I’m Alicia LaMendola — a marketing technology leader and digital innovator with a passion for health, fitness, and community. As a Peloton member, I combined my professional expertise in data-driven marketing and platform strategy with an insider’s perspective on what truly motivates and connects members.
I believe the future of fitness is personal, connected, and powered by smart technology — and I’m excited to help shape that future by bringing fresh ideas that enhance the Peloton experience for every member.
Before
Exercise before Peloton was a lot of guessing and a lot of cardio. When People hear “Peloton” they automatically think of the bike and/or the treadmill. What is not commonly known is their incredible library of strength, yoga, stretching and meditation content.
I used to scroll through TikTok or Instagram looking for workout routines that I could duplicate in the gym. This is not a sustainable way to workout. How to decide what workouts are the right ones for you? Is this sequence programmed properly? You have to dig for content then decide the best way to implement. It took too much time to figure out and therefore was easy to pull back and eventually stop.
I needed hand holding to build a consistent habit.
The Turning Point
I hated the gym I was working out at; machines were regularly full and it was hard to find the proper equipment for the routine I had poorly crafted myself. I needed a different solution, an alternative to the gym.
I was gifted a set of dumbbells that were interchangeable in weight. They could weigh 10, 20 or 30 pounds. I had also a few random other pieces of equipment that I could get by on. What I needed was a program, insert Peloton.
I needed a platform that gave me variety without overwhelming me. I needed accountability. I needed it to be the right price. The Peloton app did just that!
A New Passion
Just like anything new and shiny, I started with excitement, but that wasn’t enough to keep me going. It was once I started understanding all the app could do for me and how it made me feel not just physically, but mentally as well. From there I wanted to part of the community and I saw an opportunity for me to add value back into the community. So I started a collection of ideas for improvements to the app, and this is where I say them out loud.
As a jack of all trades from website development, B2C ecommerce, marketing and project management it was a clear connection for me to want to enhance something that I love using everyday.
